But with the right balance of simplicity and nuance, a logo makes a big statement. Since you’re working with a tiny canvas, designs lose clarity as you pack in more details. Minimalism is naturally suited to logo design. Characteristics of minimalist logo designs New designers find innovative techniques to reinvent the style and build upon the fundamentals. The trend tends to reappear when people are collectively bored by overly ornate art. However it began, one thing is clear about minimalism. Historians also link the style to classic Japanese design that emphasized clean lines and forms. Major influences include the Suprematist and De Stijl movements of the early 20th century. The modern minimalist movement is just one thread in a long history. The solution? Artists experimented to find out how many visual elements they could remove while still creating raw, striking images. Minimalists didn’t want art to rely on personal or external references to have meaning.Īnyone viewing a piece of art should be able to perceive its message and respond authentically in the moment. While the art might have meaning for the artist who painted it, not everyone could see or connect with these deeper associations. Many artists believed abstract expressionism was too subjective. Known as action painting, this spontaneous style was meant to capture a subject’s emotions in the moment. Remember the frenzied strokes and layered splatters popularized by artists like Jackson Pollock?Ībstract expressionism reigned in the 1940s and 50s, overwhelming the eyes with visual chaos. In the 1960s, artists rebelled against the complex, overwrought work of previous eras. Branches of the style exist across visual arts, architecture, music, literature, and interior design. Minimalism is by no means a new design trend. The more you remove ornamentation, the more you reveal the ingenuity of design. The point of simplicity is to highlight the bare, unadorned beauty of an art form without relying on shallow elements. Yet, you shouldn’t confuse minimalism with being crude or plain. The style is inspired by the idea that less is more. Minimalism is a creative approach that involves stripping away embellishments and reducing art to its simplest forms. Here’s what you need to know to decide if a minimalist logo design is right for your business. They do away with visual clutter and differentiate a brand for all the right reasons. When done right, minimalist logos stand out as chic and clever. Using few elements, these eye-catching logos all push the boundaries of creativity.Īt first glance, minimalism might seem like an absence of design, but don’t let the name fool you. What do they have in common? How about the pared-down logos of New Balance and Mozilla? Picture the two-toned NBA silhouette or the elusive Snapchat ghost. Minimalist logos are found in every industry and fit any type of brand identity. In fact, many big brands are ditching outdated logos for fresher minimalist designs. Minimalist designs are simple, unique, and high in demand. Design your minimalist-inspired logo in minutes with BrandCrowd minimalist logo maker.No matter how often logo design trends come and go, one style keeps rising back to popularity. To make your minimalist logos more unique, incorporate some art such as vintage and graffiti designs in the templates. Minimalist logos are perfect for modern brands or for those businesses looking to rebrand. Once you’re ready, you can download your new minimal logo instantly. Tweak the colors, shapes, font style, icon placement, add symbols, change the layout and more. The minimalist logo maker lets you pick a logo template that you can easily customize. Perfect for non-designers and beginners who are looking for a simple, effective and appealing logo design. BrandCrowd offers a free logo maker for minimalist designs. If you’re looking to design a minimalist logo, look no further. True to the word minimalism, a minimalist logo is free of clutter, often consisting of one or two symbols, and no hidden details. The designs went from elaborate logos to simple logos - they became minimal. If you trace the logo history of some famous brands such as Apple, Google, and Starbucks, you'll notice a trend. Minimalist logos are a top choice among business brands.
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